Our Story
Softmorrow exists to pass the feeling on to you.
The Beginning
From BookTok to boutique
Hey Softie, I’m Oreoluwa.
Softmorrow started from a simple tee I made years ago. It was a black shirt with the words “Real Hot Bookish Girl” — inspired, of course, by one of my favourite stars, Megan Thee Stallion.
I wore that tee until it practically begged me to stop. It was my favourite shirt. It was my comfort shirt. My safe place. My joy.
Softmorrow exists to pass that feeling on to you. Pieces that feels like home. Like joy. Like warm coffee, or tea ;) Like sunrise by the beach. Like the gentleness you deserve.
“The knowing that tomorrow comes... with softness.”
Principles
What I Believe
Comfort first, always
If I wouldn't wear it for a 6-hour reading marathon, it doesn't make the cut.
Quality over Quantity
We prioritise pieces that will last as long as your favourite hardback.
Community Matters
Every order we make is to a friend; our sweetest softie.
Emotional Honesty
Allowing sadness, joy, nostalgia, and hope to coexist.
Reading is a lifestyle
Not just a hobby. Every piece is designed for the moments between chapters.
The Founder
Oreoluwa Ogunsina
Book content creator, chronic annotator, journaling girlie and the person ideating every Softmorrow design. When I’m not packing orders, I’m probably reading a book.
Currently reading:“Something with a morally grey villain...”
Books Read
Community
Approved
Founder
“A reader lives a thousand lives before they die. The person who never reads lives only one.”— George R.R. Martin